My Design Philosophy
Design is more than a pretty picture. (Although prettiness is a perk!) It’s converting your User into a customer. Plain and simple. After all, who cares how great your website looks if your Users can’t immediately figure out who you are, what makes you special, or why and how they should hire you? Or worse, what if your website is so technologically out-of-date that your potential customers can’t find you online?
I’m a Designer that understands that looking good online is only one part of the equation for the success of your business. Why? Because I’m a creative entrepreneur/small business, too.
Since 2005, I’ve designed countless logos, websites, video blogs, e-courses and print collateral for mediapreneurs, like David Siteman Garland of The Rise to the Top, to small, local businesses in my area like Fresh Cup Magazine, Blum Floral Design and many more. After working 3.5 years at Rains | Birchard Marketing and taking the creative lead for big, national companies, I’ve taken my years of experience and expertise to strike out on my own because I’m a firm believer that “the little guy” could use some of the same design love and strategy that the “big guys” get.
I want to help you:
• Develop a one-of-a-kind design that immediately exudes your brand’s visual personality so that your
business feels like your second home online and gives you confidence and legitimacy amongst your peers
• Make your branding, website and materials work together to encourage conversions
(E-mail sign-ups! Social shares! Customer inquiries! Increased website traffic!)
• Resonate with your dream customers so they keep coming back for more
• Visually separate your business from your pack of competitors
Small, local businesses
You’ve had a solid business with unique services or products for years and you’re ready to up your game and take your passion to the next level. Perhaps you’re looking to revamp a stale logo, print materials or website that you’ve outgrown and no longer represents your business properly.
You’re no amateur; you’re a professional that’s beyond DIY quick fixes. You know your visual identity matters and it can cost you customers and the confidence you once had in your business if it’s not maintained. You’re busy running your business and don’t have the time or resources to be an expert at search engine optimization, marketing and design, too. You need someone to visualize and translate your brand and expertise in a beautiful, memorable way so you get more leads and the customers that you deserve. Simply put, you’re ready to trust a pro who has done all of this before and can guide you through all the steps.
You’ve got a killer blog, podcast, or web show, and you’re looking for a complete overhaul from an existing design that doesn’t visually reflect your personality or offerings anymore. You’re beyond those cheap, look-alike, template-based solutions. After all, you’re one-of-a-kind and your goal is to look different from everyone else! You need a website, social skins, e-mail marketing (the works!) to look legit and professional with your audience but you’re overwhelmed, don’t know where to start, and aren’t interested in hacking bits of graphics and codes together in the name of “just getting it done.” If you’re going to do this, you’re going to do it right. You’re busy creating stellar content, recording your videos and podcasts and running your business, you want a one-stop professional that has experience working with other top industry pros in your field; someone who knows what works and what doesn’t.