A 20-page booklet, shipped in a mailing box, and sealed with a sticker, delivers the impression that advertisers are receiving a gift from the magazine rather than an invitation to advertise. Companies like Monterey Bay Spice Company, who had not advertised with the magazine in over three years, said that they were so impressed with this media kit that they renewed their contract to advertise again. Winner of the 2008 Davey Gold Award.

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