My approach to website design doesn’t start with mood boards or color schemes — it starts with client interviews.
I know! But hear me out.
I know you want the pretty. We’ll get you the pretty.
But first, wouldn’t you love a website that makes your life easier, your work more fun, and your sales, marketing and client management easier?
That’s why I call what I do Design with Strategic Ease – because I use strategy to give you more:
- Ease in selling, because the clients who contact you have already sold themselves on what you do and why they WANT it. They’re ready to fall in love with you.
- Ease in marketing, because the word-of-mouth referrals from your clients pack your calendar.
- Ease in working with clients, because you’ll avoid nickel-and-dimers, tire-kickers, ghosters, and space-cadets (your website will turn them away before they darken your doorstep and waste your time).
This is what a website can do for you when it’s designed with strategy in mind, not just the pretty.
It can change the way you do business.
Imagine having a call with a prospect, and not ever having to push for the sale. You chat, you bond, you build a relationship on the intake call that leads to referrals and even more effortless sales.
Picture sitting down to write the sales page for your next course and knowing exactly what to say and how to say it — because you already have the client language to tell your ideal prospects exactly what they need to hear.
Gaze into your crystal ball and see yourself creating courses and products that you’ve already sold OUT, and filled a waitlist for before you even launch.
Results like these are why I changed my design process to start with client interviews and data.