Branding
Why Is a Good Web Design Important for Small Businesses?
Who doesn’t like their blog posts to start like a 3rd grader’s book report with a bunch of statistics in the beginning? No one, that’s who. So, unless you’ve been living under a rock, 3.5 billion users are actively using the interwebz with more and more people joining every day. As business owners, that means your…
Read MoreWhat Successful Businesses Know About Websites
Who else is sick and tired of all the “formulas”, “blueprints”, and “cheat sheets” out there in the marketing world designed to magically catapult your business into six-figure powerhouses while you’re working with your laptop on a beach somewhere? I know I am. And, um… hate to break it to you, but if you have your laptop…
Read More3 Ways to Know if You’re Ready for a Re-Brand
It’s official. The big yellow ball is showing up in the sky again in-between bouts of rain, hail, thunder and a slew of other apocalyptic weather. That can only mean one thing to this Oregonian: It’s Spring! I can finally start playing (read: weeding) in my garden, dust off my hiking boots, and start buying…
Read More3 Steps to Position Yourself in the Market and Stand Out from your Competitors
There’s millions of businesses out there, and I’m a big believer that there is room for everyone to make money doing what they love. Yes, that’s a little Miss America-y of me, of bear with me for our purposes anyway, k? In order to do that though, you have to differentiate yourself from your competition, and the best…
Read MoreWhat’s your Why?
Quick question: What tagline resonates with you more? A: “Web Design + Digital Strategy for purpose-driven solopreneurs.” Or… B: “The world is a prettier place when you make money doing what you love. Web Design + Digital Strategy for purpose-driven solopreneurs.” Tagline “A” definitely wins the brevity award, but “B” has some heft behind it.…
Read MoreHow to conduct design research
Those who know me best know that I have lots of feelings about trends or fads. (And really, I have lots of feelings about everything, but that’s a topic for a different Blog post that I won’t bore you with.) From design, to fashion, to home décor, I always err on the side of timelessness…
Read MoreIs your logo doing its job? Ask yourself these two questions…
I’ve been a logo lover for a long time. (Pretend to be shocked that I’m a Designer…) In fact, a little game I play while driving and waiting at stoplights is to take a look around me, pick a sad, lifeless logo from a billboard, a storefront, a side of a truck, etc… and try…
Read MoreThe Problem with Trendy Design
Ah… remember the 90s? When everything was better in plaid flannel, “No soup for you!” was a hilarious catchphrase, Dr. Martens were EVERYWHERE and everyone (who was anyone!) had a “Rachel” haircut? Well, I didn’t only because I am more of an “Angela Chase” from “My So-Called Life” type rather than a “Rachel Green” from…
Read MoreMy Favorite FREE Stock Image Resources
I don’t like to play favorites. BUT. If there’s one group of people that I love working with the most, it’s my fellow Creatives in visual fields. I’m talking ’bout my Make-up Artists, Chefs(!!!), Interior Designers, Hair Stylists, Bicycle Builders, Fine Artists, etc… I friggin’ love those guys. You know why? They almost always have…
Read MoreWhy your website needs professional photography
I remember my 8th birthday party like it was yesterday. My friends gathered around our oak kitchen table, an appropriately lit yellow cake with chocolate frosting approached, singing commenced, and then, the dreaded camera lurked its way around the corner. It was then I got up from my seat, ran outside in the cul-de-sac, and…
Read More