Design Process
3 Steps to Position Yourself in the Market and Stand Out from your Competitors
There’s millions of businesses out there, and I’m a big believer that there is room for everyone to make money doing what they love. Yes, that’s a little Miss America-y of me, of bear with me for our purposes anyway, k? In order to do that though, you have to differentiate yourself from your competition, and the best…
Read MoreHow to conduct design research
Those who know me best know that I have lots of feelings about trends or fads. (And really, I have lots of feelings about everything, but that’s a topic for a different Blog post that I won’t bore you with.) From design, to fashion, to home décor, I always err on the side of timelessness…
Read MoreIs your logo doing its job? Ask yourself these two questions…
I’ve been a logo lover for a long time. (Pretend to be shocked that I’m a Designer…) In fact, a little game I play while driving and waiting at stoplights is to take a look around me, pick a sad, lifeless logo from a billboard, a storefront, a side of a truck, etc… and try…
Read MoreHow to Ask for Design Feedback From Your Target Audience
Ya know that feeling of when you get a new haircut, you go see some friends and no one says anything about your new locks? (Cue the nerves…) You start to toss your hair about, maybe even twirl some strands around your finger, then start to grow impatient. You start to think, “Is it that…
Read MoreMood Boards: Important Design Step or Time Waster?
I get a lot of inquiries from potential clients whose deadlines are crazy tight. I hear terms like “ASAP”, “two weeks from today”, and “yesterday!” on a regular basis. This rush always comes from external forces, like their website recently getting hacked, or they have an event coming up and as a result, unexpected design…
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