Marketing
What Successful Businesses Know About Websites
Who else is sick and tired of all the “formulas”, “blueprints”, and “cheat sheets” out there in the marketing world designed to magically catapult your business into six-figure powerhouses while you’re working with your laptop on a beach somewhere? I know I am. And, um… hate to break it to you, but if you have your laptop…
Read More4 Ways Practicing Gratitude has Lead to More Clients
Throughout my life I’ve struggled with depression. Don’t be fooled by all my witty banter, smiley photos or my colorful wardrobe, that I’m a naturally “happy-go-lucky” kinda person, Internets. I’ve learned to manage it with a fairly rigid formula of getting enough exercise, eating properly (I can still take down a plate of nachos with the…
Read MoreHow to Make Sure your Next Big Idea Sells Before you Create it
If there’s one thing I’ve learned in my 18 years of being a Designer + Digital Strategist, it’s that us business owners bite off more than we can chew. (Myself included. Guilty. As. Changed.) From overestimating how much time you have in the day, and committing to doing too many things, to launching several digital…
Read MoreWhat’s your Why?
Quick question: What tagline resonates with you more? A: “Web Design + Digital Strategy for purpose-driven solopreneurs.” Or… B: “The world is a prettier place when you make money doing what you love. Web Design + Digital Strategy for purpose-driven solopreneurs.” Tagline “A” definitely wins the brevity award, but “B” has some heft behind it.…
Read MoreHow to Tell if your Website is Converting Using Google Analytics
It’s all to easy as a soloprenuer to get caught up in your day-to-day workies, that you slowly lose touch with the health of your own business, and inevitably fall into a deep pit of overwhelming despair and loneliness. Cue the sad trombone. After all, as business owners, we all wear lots of “hats,” and…
Read MoreWebsite Aftercare: Blogging
Little known fact: I am COVERED with tattoos. My entire back is filled with colorful designs and illustrations that snake down and wrap around both sides of my hips. And I friggin’ LOVE IT. Lying down on a massage table, feeling the needles and their vibration pound through my bones is a sensation that feels…
Read MoreIs a Blog right for you?
Have you heard this before? Someone you know, whether it’s a friend, family member or fellow business owner, has told you, “Sally? You. Need. A BLOG. Everyone is doing it!“ (What? That’s a totally normal form of peer pressure, Internetz.) Perhaps you take a moment to pause and start thinking: “I know I should blog,…
Read MoreCan Feelings of Insecurity be Good for your Business?
Well, it’s official. The New Year is finally upon us, and with it, a host of resolutions, goals, ideas to tackle and habits to break. Me? I don’t do resolutions, but I do believe in goals. Goals don’t involve wild, obnoxious declarations in your Facebook news feed, and don’t come with shame when given up…
Read More5 Questions to Ask Yourself About Your Audience Before you Rebrand
While I’m taking on new clients, learning about their businesses, and generating proposals, I get asked a lot of questions. Though most inquiries generally involve, “How much time will X take?”, or “How much will X cost?” some questions deserve more involved answers about the nature of design itself. So, I’ve decided to turn some…
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