I narrowed down my services to what I truly wanted to be offering, and raised my prices.
The best part about working with Natalie is that she just gets it, plain and simple. She has the patience of a saint (especially when it comes to explaining things like spreadsheet formulas!) and she understands that business is about so much more than just the bottom line.
While working with Natalie, I got clarity from delving into my positioning model which led to a huge shift in my business, and ultimately led me to commit to doing a full rebrand and transformation into No Fonts Given Co. I narrowed down my services to what I truly wanted to be offering, raised my prices, and didn’t shy away from using the bright colors that I’m known for using throughout my website.
Now, I’m treating my business more like a business than I ever have before, and that’s huge. That makes me feel like more of an expert, but also like more of a full-on badass, even though this is something I’ve been doing — and supporting myself with— for 6 years, and I know that will come across to my clients as well. Stemming from this, although it’s new and unfamiliar and omgpee-my-pants-scary, I’m leaning into this new brand and higher prices and (in no small part due to Natalie’s encouragement and mentoring), and really building a brand that I’ve been percolating and dreaming of but wasn’t confident enough to fully step into before.
If you’re thinking of working with Natalie, throw your money at her, immediately. And then congratulate yourself, because it’s one of the best decisions you’ll have ever made for your business.”
Branding Goddess, Hand Letterer, Illustrator, and Graphic Designer