The #1 Thing Your Website Needs in 2018

I don’t normally use such click bait-y headlines for my blog posts, but today I had to and I’m not even a little bit sorry about it.

So, there.

You may think the answer to the #1 thing your website needs in 2020 is that your site should be optimized for mobile (which it does), or maybe you think I’ll say your site needs some clear positioning in the market (which, yup! your site should have that, too!)

But none of the above mean anything if people type in your URL and they see a creepy, cryptic message on your website that reads “SITE NOT SECURE: ATTACKERS MIGHT TRY TO STEAL YOUR INFORMATION.”

Which, ummm… dramatic much, Google? 

See, over the last year, Google has been fighting for a more secure internet, and that all starts with having an SSL Certificate running on your website.

First, this message targeted e-commerce sites and membership sites since people would have to enter their credit card numbers, or login information before accessing the site. But now, they’re rolling this security measure to ANY site.

So, how do you know if your site is secure or not?

Well, look at your domain name right now at the very top of your browser. Do you see a HTTP or HTTPS? If you have HTTPS, you’re good! Your site is secure! If you see just a sad, lonely S-less HTTP? You’re gonna want to get an SSL and fast.


Your Homework:

  1. If you don’t have an SSL, contact your website hosting provider and find out how to set up an SSL on their system.
  2. After you get your SSL, here’s an article all about how to change your domain in Google Analytics to HTTPS as well.


DIY Websites That Sell Course

This is just one of the many lessons you’ll find in my course, DIY Websites That Sell, where you’ll learn everything you need to know to re-design your current website (or build a new one) so your website isn’t just a pretty theme: It actually makes you money by converting users into customers.

The course covers things like:

  • The real purpose of your website, and how this is the key to getting your website to work for you
  • How to design your site around your goals to make you more money
  • Which website themes are better than others and why when it comes to having a successful website
  • Your positioning in the market and how thats the key to charging more
  • How to create branding and design elements that illustrate what’s already fascinating about you and your brand
  • How to get the best photos of yourself and your products taken so clients trust your brand
  • What kinds of text should be on your website page-by-page so customers want to buy from you
  • How to get testimonials from your customers so they do the selling for you

Big News!

Next week, the course goes on sale for Black Friday with 10% of the profits being donated to Puerto Rico, so stay tuned to your inboxes for plenty of giveaways, freebies, and fun, from me!

If you’ve tried DIY-ing your website already, but it’s clunky, doesn’t function properly, and isn’t bringing in customers or e-mail sign-ups, then this course DIY Websites That Sell is made for you.


Natalie McGuire is a Web Designer + Digital Strategist for purpose-driven solopreneurs because she believes the world is a prettier place when people make money doing what they love.Want to make more money with your website? Get my FREE 3-Day DIY Websites That Sell Mini-Course!

You’re just one step away from a business of your dreams.

Contact Me Now

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