Taking Joe Lamp’l from TV host to online course creator and gardening thought leader.

Brand Strategy • Logo & Identity Design • Web Design & Digital Strategy

Joe Gardener website design


When Joe Lamp’l from the PBS Show Growing A Greener World contacted me, he was looking to build a personal brand and website where he could leverage the fans and followers he built from years of hosting the show and generate a side income and business for himself.

Because here’s the thing: If after 12 seasons of hosting the show, PBS decides to cancel it, Joe doesn’t have a way to create an income stream on his own. And who wants to be in that kind of situation?!

Within one year of launching Joe’s site, Joe has been able to secure more than 6-figures in advertising sponsorships on the site, had more than 10,000 people on his email list, over 300 people filling out his contact form, and almost 21,000 visiting his website per month. He was now poised to launch his online store, courses, and more for even greater impact and scale!


By having Natalie design my website and branding, the impression it’s made with my financial underwriters has led to

over six figures in financial sponsorship and advertising. That’s impressive! Within 6 months of launching, my website is the most profitable part of a profitable business.

- Joe Lamp'l
Master Gardener & Host of the PBS Show Growing a Greener World

Joe Gardener website design

Stop losing customers by having
“just another pretty website.”

Natalie McGuire Designs: Design with strategic ease


Natalie McGuire Designs stands against inequality, injustice, hate, discrimination, and systemic racism, and is deeply committed to investing in diversity and inclusion, and standing up for what is just, inclusive, loving & equitable.