Taking Tobi Fairly from interior designer to online course creator and coach to creatives.

Brand Strategy • Logo & Identity Design • Web Design & Digital Strategy

Tobi Fairley website design


When Arkansas-based Interior Designer, Business Coach, & Product Designer Tobi Fairley of TobiFairley.com contacted me, she was looking to simplify her website’s multiple information products, consolidate the navigation so her services and products were easier to find, and optimize her site for conversions so she could grow her email list and sell her products and services easier than ever before.

She was also looking into stepping into the lifestyle, wellness coaching sector, merging all her knowledge of running a successful business with life and wellness coaching so she could provide a more holistic approach to her interior design clients, and her business coaching clients.

Within 6 months of launching the new conversion-optimized website, Tobi now adds 1,200-1,500 new clients to her email list every 30 days. Those are new people to sell her products and services to that she was missing out on before. Now, she’s been able to cut back on one-on-one full-service interior design work so she can continue to grow and scale her digital membership community Design You so she can get the massive impact she craves. With her new online home? She’s unstoppable.


My favorite part is that for the first time in my business of 20 years, I feel like my site truly represents me in an authentic way and cohesively presents my multi-faceted business in a way that is clear, concise and beautiful.

My gorgeous website is converting more clients than ever and is adding about 1,200-1,500 new clients to our list every 30 days.

- Tobi Fairley
Interior Designer & Business Coach

tobi fairley website design

Stop losing customers by having
“just another pretty website.”

Natalie McGuire Designs: Design with strategic ease


Natalie McGuire Designs stands against inequality, injustice, hate, discrimination, and systemic racism, and is deeply committed to investing in diversity and inclusion, and standing up for what is just, inclusive, loving & equitable.