First, we started out designing a mood board that would set the stage for the rest of the book, using fonts and colors from her current branding scheme but bumped them up with a fresh interpretation.
Because her clients are typically highly sensitive, intuitive, and thoughtful people, it was important that the overall feeling of the book was one of tranquility, peace, and calm… a place where people could sink into the pages with a hot mug of tea and a blanket on their lap.
By using serene photos of nature scapes (beaches, forests, water, trees) and handmade graphic elements like paint splatters, doodles, and handwriting fonts, the cover, chapter page, and interior page quickly formed something that looked professional but cozy and perfectly imperfect thanks to the hand-made elements used throughout. The design has a welcoming feeling to it, ready to greet you with a big hug just as you are.
Mood Board Design
Once the Mood Board was settled, we set out to design the actual 180-page book.
Though the book has exercises in it with actual journal pages to write in, we also wanted wide enough margins on the textbook pages themselves for people to feel free to write notes in too.
To keep costs down, we kept white borders around all the pages so bleeds wouldn’t need to be utilized and we could keep to printing at a standard paper size of 8.5″ x 11″.
For ease of use, when we printed the book, we went with a spiral binding so it’d be easy to turn pages and treat the book like a real journal that begs to be interacted with and used to share your deepest thoughts in without being too sacred.
Awaken Your Life Book Design:
Certificate of Completion Design:
Promotional Postcard Design: