When Hilary Winfield, a local artist here in Portland, contacted me about a complete website re-brand, she simply had enough of her DIY website theme that was clunky, hard to use, user UN-friendly, wasn’t visually exciting, and didn’t represent her or her work anymore.
Upon digging a little bit deeper, Hilary’s SEO rankings were tanking and too reliant on her Etsy site to drive traffic to her actualsite. She was also missing out on all the local SEO love that could be gained in Portland, too, costing her opportunities for commission-work.