Throughout the designs, I went with symbols that embody “starting” and “up” since he’s targeting brand new coaches, consultants and online entrepreneurs. That’s why there’s a lot of “start” and “play” buttons, as well as dots and ripples radiating away from the start symbol conveying a sense of energy flow. I also experimented with a blueprint nature of a logo, visually illustrating the beginning stages of ideas and plans.
Because Michael is a massive genius, while we worked on the logo, business card and website design, Michael created a simple WordPress site and kept himself busy creating his content, blogging, and building his audience. So! Incredibly! Smart!
The Startup Sessions website before:
The Startup Sessions website after:
Overall, I stuck with the color scheme and fonts from the logo, using large blocks of orange to add emphasis where necessary on key conversion areas (the e-mail sign up list, tagline explanation, and links.) The photo in the background creates an uplifting, inspiring, enveloping message, and allows Users to connect with Michael at an emotional level.
Michael noted that the important things the visitor must do on his site are to watch his videos, opt-in to his e-mail list and purchase products/programs. So, I designed this as a hierarchy of most important areas: e-mail list up top, latest video below it, more episodes/blog posts below and a place to promote potential products.
Working with mediapreneurs like Michael, who have a genuine drive and passion for what they do, makes my job so easy and enjoyable that it reminds me why I got into this business in the first place. Michael was an absolute dream to work with and I can’t wait to see how his show progresses and how many people it will help.