Tobi Fairley’s Website Before
Since we were building Tobi’s brand from scratch, the first thing we did was create a photography mood board so she could get some fresh, professional photography taken that positioned her as more than just an Interior Designer that makes pretty rooms. Instead, we wanted to show that she’s a real person and thought-leader on all things home design, business, life, and health no matter if you’re working with her as your interior designer, or as your business coach.
Photography Mood Board
Next, we worked on her website mood boards to highlight her as a true leader and an expert in her field. Photographed in beautiful spaces in her actual home, we see her living in her actual interior design style living a drool-worthy lifestyle of contentment and ease. The soft, neutral color palette supports the photos so they take center stage, while handwriting fonts add layers of personalization and authenticity so you get a feeling of what it’s like to know Tobi herself.
Mood Boards
Once the Mood Board was settled, we set out to design the actual website. We started with her signature-style logo and new top-level navigation so it’s easier than ever to find how to work with her and buy her products.
Her photo and value proposition comes next so people know what Tobi is all about: Life, Business, & Home, by Design.
Then, there’s a section that goes into detail about who she is, and what her business is about.
Next is a clear call-to-action driving people to join her email list so they can get the Design You Blueprint we created as a lead magnet incentive.
Following this are her latest blog posts based on her main blog categories of Life, Business, and Home, and by the time the visitor gets to the bottom of the page, we have another call-to-action for people to join her mailing list.
Tobi Fairley’s Website:
The Results:
Since launching the new conversion-optimized website, Tobi now adds 1,200-1,500 new clients to her email list every 30 days. Those are new people to sell her products and services to that she was missing out on before. Now, she’s been able to cut back on one-on-one full-service interior design work so she can continue to grow and scale her digital membership community Design You so she can get the massive impact she craves. With her new online home? She’s unstoppable. Congratulations, Tobi!
