OPTIMIZE, STRATEGIZE & GROW WITH CUSTOMER INTERVIEWS,
FUNNEL ANALYSIS & WEBSITE REVIEW
Ever wish someone would just float down, Mary Poppins-style, and tell you exactly what you need to do to break through your income ceiling?
WELL, I LIVE IN PORTLAND, SO WE DON’T USE UMBRELLAS (IT’S A WHOLE THING), BUT I WILL BE THAT MAGICAL HUMAN FOR YOU. THE BEST PART IS: NO MAGIC IS REQUIRED. THE ANSWERS YOU SEEK ALL COME OUT OF CUSTOMER RESEARCH… AND A FRESH PAIR OF EXPERT EYES.
Questions you may also want answered:
“I have a lot of website traffic, but nobody’s buying. What’s up?”
“I worked so hard on this freebie, but get zero mailing list signups. WHY?!”
“I’ve been marketing my new course SO HARD, but have zero bites. My launch was a flop and I’m embarrassed to tell anyone. Halp?”
“I’m doing okay, pretty good actually. But I can’t quite get to [5-figures, 6 figures, 7 figures]. I’m working myself to the bone and I’m tired. Is there an easier way to make more money that I’m missing?”
Your website may be leaving money on the table, making it hard or confusing for people to buy, or making it harder for you to actually run your business. But it’s impossible to see from the inside.
Figuring out what could work better in your own business is like licking your elbow.
You’re just.Too.Close.
Is $2,000 and takes roughly
6 weeks to complete.
Sure, you could (and should) send a survey to your clients, you could even have a pop-up survey on your website to ask needy-sounding questions like “WHY ARE YOU LEAVING ME?!”
The problem with doing those things yourself is that people are nice. Too nice. They don’t want to hurt your feelings, so they won’t tell you what they really think. But they will tell me.
And that’s how I get the customer insights that can change your business and finally help you break through to the next level.
Then I’ll look at your website to make sure your Buy button doesn’t lead to a 404 Not Found page, and other extremely common conversion problems. (You can laugh, but it’s happened.)
By interviewing your favorite clients, I can see how we can better position your website and your packages to sell now, in the future, and on auto-pilot.
I KNOW, IT SOUNDS LIKE MAGIC, AND I’LL DELIVER IT WITH A SPOONFUL OF SUGAR.
These interviews lay the groundwork for us to get to know who your actual ideal client is (no bullsh*t “Ideal Customer Avatar” exercises here!), so we can identify opportunities you might be missing, or services or products you could create that already have ready and willing buyers waiting.
The real words your clients use, how they were trying to solve their problems in the past, and their actual motivations for hiring you contain all the answers you need to get even more ideal clients coming through your digital doors. I’m here to translate those answers into your website, digital strategy and marketing suggestions, so you can implement them and finally break through whatever ceiling you’ve been struggling under.
We’ll meet and talk about your business.
You’ll even get a Workbook to fill out so we get clarity on your business’s goals, positioning, audience, and marketing strategy.
I’ll interview 5-6 of your favorite clients.
By talking to your most favorite past clients (you know, the people who’ve actually paid you in the past) and interviewing them about who they are and what they struggled with before working with you, we get a fresh look at your business through the eyes of your customer.
These interviews will be used to see how well your website is talking to and appealing to your prospects, as well as expose what opportunities may be missing in your current offers, digital, marketing, and design strategy.
I’ll review your website & Create an action plan.
Armed with the interview knowledge, I’ll look at your website and determine what is/is not working, your overall positioning, and create a comprehensive breakdown of the entire site, page-by-page, with strategies to increase conversion rates, connect with your ideal audience, and improve user experience – as well as ways to better reflect who you are, where you want to go, and opportunities you’re missing out on in your business.
We’ll meet to go over insights together.
We’ll talk about the report together and the specific actions you can take to get you closer to your goals as quickly as possible.
This review will give you concrete design and strategy-related action steps you can use to get more people buying, joining your list, and loving what you do.
I've just been gawking at the report like hooooooly shit, this thing is FUCKING amazing!”
- Caroline Mays Writer, Biographer, Teacher, Portland, OR
Stop losing customers by having
“just another pretty website.”
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Natalie McGuire Designs stands against inequality, injustice, hate, discrimination, and systemic racism, and is deeply committed to investing in diversity and inclusion, and standing up for what is just, inclusive, loving & equitable.