If it’s not getting customers to buy your products or services, or joining your e-mail list, then… well?

It’s hurting you.

Maybe you DIYed your website without having a clue what you were doing. You found some images you thought you should use, wrote some copy that sounds okay, loaded it into a premade theme, and waited for the cash to roll in.

Or maybe you hired a designer whose work you admire, only to discover that they basically made you a pretty online brochure. There’s no sales funnel, no call-to-action, and no real strategy in place, and you’re left wondering “isn’t that something they should have done?”

Either way, you’re hearing crickets.

Where are those dream customers filling your queue to work with you? Why isn’t your MailChimp account bursting from the seams with thousands of sign-ups?

You just need your website to look great, be strategic, gets set up quickly, doesn’t cost a ton of money, and gets customers, like, yesterday, all without a tech degree.

What would it mean for your business (or life!) if you had a gorgeous, strategic website that rakes in customers and prospects while you sleep?

(Is that too much to ask for, world?)

What if you had a website you could confidently send potential clients to that made you feel proud? And what if you had customers banging down your virtual door begging on their hands and knees to work with you or buy your product?


But what are you supposed to do?
You’re busy running your business. You don’t have time to learn web design, development, digital strategy, and marketing, too.

You need to have a website that actually works, fast. Because here’s the deal:

If you don’t have customers,
you don’t have a business.

Though there are tons of DIY website tools out there that look good, having a pretty theme isn’t enough to have a website that makes your business money.

What you really need to know is:

  • What the real purpose of your website (hint: it’s your #1 sales tool!)
  • How to design the site around your goals so you make more money
  • Which website themes are better than others so your customers take action
  • How to nail your positioning in the market so you outrank your competitors
  • How to create branding and design elements that resonate with your audience and compliments what’s already fascinating about you and your brand
  • What kinds of photography your website needs so your products and services sell
  • What kinds of copy should be on your website’s pages so your target audience feels like you’re talking just to them
  • How to get testimonials from your customers so they sell your products and services for you


And that’s where all those DIY website tools fall short.

They may give you a pretty theme, and the tech to house it all, but it’s up to you to figure out everything else. 

Until now…

Introducing the DIY Websites That Sell Course

Create a beautiful, strategic website that turns heads, convert visitors into customers, (and doesn’t involve hiring a costly professional) so you can spend more time building your business and paying your bills.

In These Modules You’ll Learn:


Getting Clear, Strategic & Specific

  • How Identifying Your Goals is the Key to Treating Your Website Like the Sales Tool it is
  • How to Design your Site Around Your Business Goals so you Make More Money
  • Setting up Domains, Web Hosts, E-mail, and More
  • Website Theme Recommendations


Position Yourself Towards a Beautiful Brand

  • How to Nail Your Positioning in the Market to rise Above your Competitors
  • How to Create Branding and Design Elements that Resonate with your Audience and Compliments What’s Already Fascinating About you and your Brand


Compelling Content that Converts

  • The Photography your Website Needs so your Products and Services Sell
  • The Copy that Should be on Each of your Website’s Pages so your Target Audience Feels like you’re Talking Just to Them
  • How to get Testimonials from your Customers so they Sell your Products and Services for you


1:1 Support + Website Review

You’ll get one 30-minute Zoom call where we’ll go over your website together, no matter where you are in the course, reviewing it to make sure it’s maximized for your audience, goals, and conversions. You’ll get a recording of the call to refer back to whenever you’d like and replay it whenever you need it.


A Private Facebook Group

In the private Facebook Group, you’ll be able to ask questions, share your work, get feedback, and support directly from other students (and me!) during my office hours every week.

A Resource Library

In this day and age, it takes more than a website to be successful in business. Inside, you’ll find a plethora of blogging, e-mail marketing, social media, digital strategy tools, SEO, and so much more to better utilize your new website and take your marketing to the next level.

Success Stories…


“I didn’t even know I needed this DIY Websites That Sell course—it popped up on Instagram as I was feeling really stuck about how to move forward!

This course is AMAZING!!! I went through all of it tonight and it is perfect. now, I feel so much clearer and so much more motivated! Thanks for this course. GENIUS!”

– Hollis Rendleman, Interior Designer

“NO JOKE! I had a meeting with my staff today and they said ‘I don’t know what you’ve done, but we are getting SO MANY online requests for appointments. What’s going on?’

Hahahaha! This was completely unsolicited. And I had to tell them that I tweaked a few things on my website (per the course’s recommendations!) Thanks for everything you’ve done for me!”

– Gayle Yatawara: Yatawara Gynecology, Wellness, and Aesthetics

“This is super amazing and ridiculously helpful! Seriously. I feel more clear and supported to keep moving forward.

The worksheets really help narrow things down and you describe everything in such a simplistic, to the point, and powerful way. Thank you for putting this together!”

– Laura Haug, Integrative Wellness & Life Coach, Reiki Master, and Yoga Practitioner

“OMG Natalie! The questions you ask on the Website Positioning module have been SOOOOO F-ING helpful!!!

Especially the “How do you WANT to be perceived in the market” questions… This TOTALLY helped me narrow and nail down the style and mood of the designs that were swirling around up in the brain o’ mine! Friggin’ genius, you are!”

– Barb Spangler, Graphic & Web Designer

Ready to have a
website that sells?

What’s included:

  • 16 Jam-Packed Lessons Showing you how to Turn Your Website into a Selling Machine
  • 30-minute Zoom call + Recording
  • Customized Website Review to go Over your Work
  • Private Facebook Group
  • Resource Library to Take your Digital Marketing to the Next Level
  • Immediate, Lifetime Access to all Course Materials, Including any Updates to Course Content
  • 7-day Money Back Guarantee

Buy Now $247 $197

Or 3-Monthly Payments of $97 $87



Why I made this program

Since 2004, I’ve worked with hundreds of online entrepreneurs, small businesses, non-profit organizations, and marketing and design agencies to create websites that have beauty and brains. Meaning, they aren’t just pretty pictures online.

They get results too.

Like, 6-figure product launches kinda results.



Though not everyone has the time to wait or the money to spend to get into my exclusive queue of clients, I still want to get you the help you need, when you need it, so you can continue to grow your business with the right tools and website strategy that’ll make you money.

Spreading the love…


“This helped me simplify so much and really hone in on what each page and each piece of content and the whole site itself was for!

I’ve gotten great feedback from it and it really feels like ‘me’!”

– Danielle LaRock, Coach & Teacher for Leaders

“I just wanted to let you know that I really really liked the examples you showed in the lessons!

So different, and yet all of them easy to navigate and clear. I just wanted to let you know that I’ve really appreciated all the lessons. I’m really excited, I just had to share!”

– Marie Mikkonen, Fine Artist

“I personally have used everything in the course and the most useful part for me was the workbooks, I liked that structure.

The lessons broke things up to keep me focused on what was right in front of me. My pattern is to give up on things, take time to figure out a new strategy then I come back with a new approach and with this, I am making significant progress!”

– Lavaun Heaster, Fine Artist

Not sure if this program
is for you?

Sign up for a free sample of the course!

Have some questions?

Who is this for?

Service-based solopreneurs and small business owners who need to get online fast, or be more strategic with their current website in terms of design, positioning and strategy. Whether you’re transforming your existing website or creating a new website from scratch, this course will help you do it like a boss.

I’m a web designer or developer looking to build better websites for my clients that convert leads into clients. Is this course for me?

Short answer: YES, this course is 100% for you.

Long answer: I actually have website designers/developers in the course specifically for the same reasons you mention above. They’re looking for a framework to create their designs that don’t just look good, but also have some digital strategy behind it so they can design websites around their client’s goals (rather than just create pretty pictures online.)

Additionally, the course gets into not just the design of the website, but the copy that should be on each of the pages, as well as a photography strategy because there’s just soooooooo much that goes into making a website, well, work, from a conversion perspective.

At the end of the day, it doesn’t matter how the website looks if there isn’t a digital strategy behind it funneling people to the right places, or if the copy is all wrong and not connecting with the customer, or if the photos aren’t communicating the right things that let customers see themselves in the branding.

What if I already have a website?

If you already have a website, congratulations! Is it performing the way it should? Meaning, is it getting you customers? Are people buying your products? Or joining your e-mail list? If not, this course is still for you, as it’ll show you exactly how to transform your existing website into a website that sells and actually makes you money.

What’s NOT included in this program?

I’m not teaching HTML, CSS, or Photoshop. If you want to know how to code or use design programs, this course isn’t for you.

How is the self-paced course structured?

When you sign up, you’ll get immediate access to all of the course content (and a virtual high-five from me!) You can cruise through the lessons right away or work through the modules at your own pace. Different strokes for different folks and all that jazz.

Will additional topics be added later?

This course will grow over time as I add new lessons and expand existing topics. But when you buy, you’ll receive future additions for free. Cool, right?

Do you have a money-back guarantee?

If this course isn’t right for you, let me know within 7 days and I’ll issue a full refund. (I’ll ask for some details, though, so I can better hone my products for future students.)

How long can I access the course content?

You get access forever — and free access to all future content.

Do you still do custom website design?

Yeppers! If you’re a purpose-driven soloprenuer that has more than 2+ years in business under your belt, I’d LOVE to chat with you and collaborate on how we can tighten up your design and digital strategy to help you reach your goals! Whether you’re healing people with food, fitness, mental or spiritual health, or you’re coaching business owners toward a more sustainable and heart-centered life, or you’re using your mad creativity skillz like cooking, interior design or gardening to make the world a prettier place, your purpose is contagious, and you are my people. Let’s talk!

What if I have more questions?

What cha’ waiting for?! Shoot me an e-mail!

You’re just one step away
from a website that sells…

What’s included:

  • 16 Jam-Packed Lessons Showing you how to Turn Your Website into a Selling Machine
  • 30-minute Zoom call + Recording
  • Customized Website Review to go Over your Work
  • Private Facebook Group
  • Resource Library to Take your Digital Marketing to the Next Level
  • Immediate, Lifetime Access to all Course Materials, Including any Updates to Course Content
  • 7-day Money Back Guarantee

Buy Now $247 $197

Or 3-Monthly Payments of $97 $87

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