Identify deep customer insights, discover business opportunities you’ve been missing, uncover website problems you don’t know you have, and proactively market for success in the future.

If you have plenty of people going to your website but no one is buying your products or services or joining your email list… your website is leaving money on the table. (Which, let’s face it… SUCKS.)

What’s more, it can be hard to diagnose what’s wrong when you’re so close to your business and website that you fail to see the business opportunities that could be seized, obvious problems that need to be solved, and how the site can safely position you and your packages to sell now, in the future, and on auto-pilot.

With a Customer Research & Website Review package, you get the perspective on your online business and website that you and your team are missing.

By talking to your most favorite past clients (you know, the people who’ve actually paid you in the past) and interviewing them about who they are, what they struggled with before working with you, (and plenty more!), we get a fresh look at your business through the eyes of your customer.

These interviews lay the groundwork for a deeper discovery of your actual ideal client (no bullsh*t “Ideal Customer Avatar” exercises here!), and are used to highlight opportunities you might be missing, services or products that need creating, or more. The real words they use, how they were trying to solve their problems in the past, and their actual motivations for hiring you all contain possibilities for how your website, digital strategy, content, and marketing can be utilized to better connect with future clients so you get even more ideal clients coming through your digital doors.

With actual customer research, you no longer have to guess what your potential clients want, how they feel, or wonder why they hire you. 

Armed with the lens of your customer’s point of view, we’ll assess your current website’s analytics, positioning, design, and copy, and make specific recommendations that’ll set you up for digital success so you can reach your business goals. Through evaluating your analytics, social media profiles, email marketing funnels, and more, you’ll discover how well you’re using these platforms now, determine opportunities that exist or have been overlooked, and how to better optimize these tools to reach your goals. This review will give you concrete design and strategy-related action steps to take with your website and marketing so you can get more people buying your services and joining your e-mail list to grow your business, stop leaving money on the table, and have an action plan to move forward with.

 

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Customer Research & Website Review

  • Timeline:
    6 weeks
  • cost:
    2 payments of $999

Here’s what you get:

  • 1 Brand Discovery Workbook to complete so you’ll gain clarity on your business’s goals, positioning, audience, and marketing strategy.
  • 8, 30-Minute Zoom Client Interviews: These interviews will be used to see how well your website is talking to and appealing to your ideal clients, as well as expose what opportunities may be missing in your digital, marketing, and design strategy.
  • Website Design & Digital Strategy Review & Action Plan: A PDF report of what is/is not working on your current website, overall positioning, and a comprehensive break down of the entire site, page-by-page, with strategies to increase your conversion rates, ideas on how to better connect with your ideal audience, suggestions to improve user experience, and ways to better reflect who you are, where you want to go, and opportunities you’re missing out on in your business. You’ll also get an assessment of your current digital strategy plans (includes looking at your e-mail marketing, blog, social media accounts) with recommendations on how to increase brand awareness so you have more people coming to your site, ways to build engagement among your website visitors so you convert them into customers, and ideas on how to scale the impact you have on your market so your business rakes in the income it deserves.
  • 1, 60-minute Zoom Session: Together, we’ll talk about the report together and the specific actions you can take to get you closer to your goals as quickly as possible.


“I was just about to give up and go back to a ‘regular job’ because I tried over the last three years to build a web-based business that generates enough income to allow me to live and give, and I built a website, added products, and nothing much happened. I reached out to Natalie, and I feel like I was granted a lifeline!

I knew immediately she is so much more than just a web designer. She takes a holistic approach to her client’s business, listens and asks questions rather than selling her services.

The review of my site included specifics on what I needed to do to improve the design and customer experience of my website, as well as resources for how to market my brand, attract customers and reach out to influencers.

I’m re-energized about my business and believe that once I’ve fully implemented all of her recommendations, I’ll find the success I’m looking for. And when that happens, you can bet that I’ll be back for a full site redesign!”

– R. Klein

You’re just one step away from a business of your dreams.

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