Ever wish someone would just float down, Mary Poppins-style, and tell you exactly what you need to do to break through your income ceiling?

Well, I live in Portland, so we don’t use umbrellas (it’s a whole thing), but I will be that magical human for you. The best part is: No magic is required. The answers you seek all come out of customer research… and a fresh pair of expert eyes.

Questions you may also want answered:

  • “I have a lot of website traffic, but nobody’s buying. What’s up?”
  • “I worked so hard on this freebie, but get zero mailing list signups. WHY?!”
  • “I’ve been marketing my new course SO HARD, but have zero bites. My launch was a flop and I’m embarrassed to tell anyone. Halp?”
  • “I’m doing okay, pretty good actually. But I can’t quite get to [5-figures, 6 figures, 7 figures]. I’m working myself to the bone and I’m tired. Is there an easier way to make more money that I’m missing?”

Your website may be leaving money on the table, making it hard or confusing for people to buy, or making it harder for you to actually run your business. But it’s impossible to see from the inside.

Figuring out what could work better in your own business is like licking your elbow. You’re JUST.TOO.CLOSE.

Sure, you could (and should) send a survey to your clients, you could even have a pop-up survey on your website to ask needy-sounding questions like “WHY ARE YOU LEAVING ME?!”

(See how creepily co-dependant that sounds?)

The problem with doing those things yourself is that people are nice. Too nice. They don’t want to hurt your feelings, so they won’t tell you what they really think.

But they will tell me.

And that’s how I get the customer insights that can change your business and finally help you break through to the next level.

Then I’ll look at your website to make sure your Buy button doesn’t lead to a 404 Not Found page, and other extremely common conversion problems. (You can laugh, but it’s happened.)

I can see the business opportunities that are ripe for picking, obvious problems to solve for nearly-instant gains, and how your website can better position you and your packages to sell now, in the future, and on auto-pilot.

I know, it sounds like magic, and I’ll deliver it with a spoonful of sugar.
Here’s how it works:

By talking to your most favorite past clients (you know, the people who’ve actually paid you in the past) and interviewing them about who they are and what they struggled with before working with you, we get a fresh look at your business through the eyes of your customer.

These interviews lay the groundwork for us to get to know who your actual ideal client is (no bullsh*t “Ideal Customer Avatar” exercises here!), so we can identify opportunities you might be missing, or services or products you could create that already have ready and willing buyers waiting. The real words your clients use, how they were trying to solve their problems in the past, and their actual motivations for hiring you contain all the answers you need to get even more ideal clients coming through your digital doors. I’m here to translate those answers into your website, digital strategy and marketing suggestions, so you can implement them and finally break through whatever ceiling you’ve been struggling under.

This review will give you concrete design and strategy-related action steps you can use to get more people buying, joining your list, and loving what you do.

Customer Research & Website Review

  • Timeline:
    6 weeks
  • cost:
    2 payments of $999

Here’s what you get:

  • 1 Brand Discovery Workbook to complete to get clarity on your business’s goals, positioning, audience, and marketing strategy.
  • 8, 30-Minute Zoom Client Interviews: These interviews will be used to see how well your website is talking to and appealing to your ideal clients, as well as expose what opportunities may be missing in your current offers, digital, marketing, and design strategy.
  • Website Design & Digital Strategy Review & Action Plan: A PDF report of what is/is not working on your current website, overall positioning, and a comprehensive breakdown of the entire site, page-by-page, with strategies to increase conversion rates, connect with your ideal audience, and improve user experience – as well as ways to better reflect who you are, where you want to go, and opportunities you’re missing out on in your business. You’ll also get an assessment of your current digital strategy plans (includes looking at your e-mail marketing, blog, social media accounts) with recommendations on how to increase brand awareness so you have more people coming to your site, ways to build engagement among your website visitors so you convert them into customers, and ideas on how to scale the impact you have on your market so your business rakes in the income it deserves.
  • 1, 60-minute Zoom Session: Together, we’ll talk about the report together and the specific actions you can take to get you closer to your goals as quickly as possible.

“I was just about to give up and go back to a ‘regular job’ because I tried everything over the last three years to build a web-based business that generates enough income to allow me to live and give, and I built a website, added products, and nothing much happened. I reached out to Natalie, and I feel like I was granted a lifeline!

I knew immediately she is so much more than just a web designer. She takes a holistic approach to her client’s business, listens and asks questions rather than selling her services.

The review of my site included specifics on what I needed to do to improve the design and customer experience of my website, as well as resources for how to market my brand, attract customers and reach out to influencers.

I’m re-energized about my business and believe that once I’ve fully implemented all of her recommendations, I’ll find the success I’m looking for. And when that happens, you can bet that I’ll be back for a full site redesign!”

– R. Klein

You’re just one step away from knowing exactly what to do to crush your income ceiling.

Contact Me Now

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