Identify deep customer insights, discover business opportunities you’ve been missing, uncover website problems you don’t know you have, and proactively market for success in the future.
If you have plenty of people going to your website but no one is buying your products or services or joining your email list… your website is leaving money on the table. (Which, let’s face it… SUCKS.)
What’s more, it can be hard to diagnose what’s wrong when you’re so close to your business and website that you fail to see the business opportunities that could be seized, obvious problems that need to be solved, and how the site can safely position you and your packages to sell now, in the future, and on auto-pilot.
With a Customer Research & Website Review package, you get the perspective on your online business and website that you and your team are missing.
By talking to your most favorite past clients (you know, the people who’ve actually paid you in the past) and interviewing them about who they are, what they struggled with before working with you, (and plenty more!), we get a fresh look at your business through the eyes of your customer.
These interviews lay the groundwork for a deeper discovery of your actual ideal client (no bullsh*t “Ideal Customer Avatar” exercises here!), and are used to highlight opportunities you might be missing, services or products that need creating, or more. The real words they use, how they were trying to solve their problems in the past, and their actual motivations for hiring you all contain possibilities for how your website, digital strategy, content, and marketing can be utilized to better connect with future clients so you get even more ideal clients coming through your digital doors.
With actual customer research, you no longer have to guess what your potential clients want, how they feel, or wonder why they hire you.
Armed with the lens of your customer’s point of view, we’ll assess your current website’s analytics, positioning, design, and copy, and make specific recommendations that’ll set you up for digital success so you can reach your business goals. Through evaluating your analytics, social media profiles, email marketing funnels, and more, you’ll discover how well you’re using these platforms now, determine opportunities that exist or have been overlooked, and how to better optimize these tools to reach your goals. This review will give you concrete design and strategy-related action steps to take with your website and marketing so you can get more people buying your services and joining your e-mail list to grow your business, stop leaving money on the table, and have an action plan to move forward with.