Business Development, Audience Research, & Digital Strategy
Before we dive into design, color, and fonts, we start with the big picture of your business. We’ll take a look at your business model and goals and discover if there are any opportunities for services or products that might be missing and how we might test their viability before you create them.
Then, I’ll plunge into your Google Analytics to see how people are interacting with your current website and reveal where we could make things easier for your users, highlight what they’re looking for, and establish your trust with them sooner.
Last, I’ll conduct ideal past client interviews to lay the groundwork for the customer journey and experience people have when interacting with your website, you, and your services. None of those made-up customer avatar exercises here. Instead, I’ll ask real questions and get real answers of who your ideal client really is, what they want, what they struggle with, and their real experience of working with you.
Custom Branding & Website Design
Next comes the fun stuff: DESIGN! Using what we’ve discovered about your audience and the goals you have in your business, we work together to craft a brand that showcases your unique differentiators and positioning in the market and marry that what will visually resonate with who your audience is, and who you want to attract.
Through colors, fonts, textures, layouts, and more, your brand is built just for you and your audience, is translated from mood boards, to your logo & website, social media assets, email templates, lead magnets, branding guides, and more so all of your materials are on-message, and keep your audience funneling toward completing your business goals of joining your email list, contacting you for work, buying your products, and more.
Yes, your website will be gorgeous, but even more importantly it’ll also be an efficient business and sales tool that will grow with your business in the future. Using automation where appropriate and tools that’ll simplify your life and business, you can stop feeling like you’re leaving money on the table and that you have to hustle all the time to get the right people coming to your website.
Launch Plan & Marketing Road Map
Once your site is developed and optimized for SEO and loading speed, you’ll get a launch plan so you can roll out your new branding and website in-style and with confidence. You’ll also get all the training and resources you need to know how to maintain your website and brand standard by yourself (although I’ll always be there for you in the future if you’d rather me handle that for you).
Last, you’ll also receive customized guidance on where to spend your time marketing both online and off so you know exactly where your ideal customers are and where you can position your business so they’ll see it. From which podcasts to get interviewed on, to which Facebook groups to join, to which tradeshows you should go to your marketing road map covers all that, and much, much more.
